A quick search on Google yields about 75 million websites that compete for the term weight loss. If we get a little more specific and search for the phrase weight loss program, 24 million websites pop up. Obviously weight loss is a very popular search term as evidenced by not only the number of websites that promote it, but by the nearly $60 billion industry it represents.
These days you can't log on to the internet, check your email, watch TV, read the newspaper, or pick up any magazine without seeing some sort of weight loss product. Yet, despite the proliferation of healthy weight loss products and information, increasing numbers of people are becoming obese. Diet plans such as the Atkins diet and the South Beach diet are pitched by persistent advertising and many people join the parade of followers. Some lose weight, but almost all regain the weight they lost. Why is that?
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